Computers DirectoryListing Details
| ID: | 3937 |
| Title: | Estimating Campaign Benefits and Modeling Lift (Overheads) - http://www.kdnuggets.com |
| Pagerank: | 6 |
| Description: | In assessing the potential of data mining based marketing campaigns one needs to estimate the payoff of applying modeling to the problem of predicting behavior of some target population. We present a methodology for initial cost/benefit analysis and present surprising empirical results, based on actual business data from several domains, on achievable model accuracy. |
| Category: | MIS: Data Mining |
| Link Owner: | kdnuggets.com |
| Date Added: | February 26, 2010 05:00:09 AM |
| Number Hits: | 0 |